Brands Taking Advertising to New Heights – BoConcept’s New Video

Mads Mikkelssen is the man. If you don’t already know who he is, he played the dapper/creepy villain in James Bond Casino Royale. Just to show his range, he heeded the call when chic furniture designer, BoConcept reached out to have him star in their new 5 minute short, “The Guest”.


There have been a few brands making similar shorts recently, as well as using big name actors in them. Instead of just traditional advertising mediums like print or TV commercials that you would normally expect to see a furniture company produce, BoConcept wanted to show how their furniture interacts within a living space, especially with the human element in the video.

In the short, Mads is seen picking up his pal at the airport and then bringing him back to his sexy villa in Valencia, Spain. When the two reach the front door, a jaw-droppingly beautiful model opens it and his friend’s eyes get side when he sees her. When Mads and his friend reach the living room with a direct view to the pool, there are even more beautiful models playing in the pool…his friend just can’t believe it!

Throughout the entire video, BoConcept’s furniture is featured in their “natural habitat’ by Mads as he makes his way around the home revealing all sorts of thingsĀ  he has stored in the furniture, like sushi!

Oh! and don’t forget to enter Concept’s contest for your chance to win an interior makeover worth $5,000! You can sign up by clicking here: Below is the aforementioned video from BoConcept.

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